Spotify redefines a “play”

Spotify redefines a “play”

June 12, 2026 · 6 min · Episode 2360

About this episode

Spotify changes its play threshold to thirty seconds, impacting podcast advertising.

The podcast company moves to a thirty-second threshold. Sponsored by SpotsNow. SpotsNow is the AI operating system for podcast advertising. Join the webinar to learn how podcast networks can use AI to maximize their sales output using Claude, agents and ChatGPT. Book the free webinar now https://podnews.net/cc/3535 Visit https://podnews.net/update/spotify-amp-play for the story links in full, and to get our daily newsletter.

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