Rethinking Business: Teaching Ethics And Impact From Day One

Rethinking Business: Teaching Ethics And Impact From Day One

May 12, 2026 · 19 min · Season 7 · Episode 22

About this episode

Professor Aimee Barbeau discusses how to teach business ethics and real-world impact to first-year students.

In this faculty spotlight, Professor Aimee Barbeau of Gies College of Business explains how she introduces first-year students to business through ethics, experiential learning, and real-world impact projects. She challenges common misconceptions about capitalism by framing business as a value-creating, ethical practice and shows how tools like AI and hands-on corporate partnerships help students build practical skills and rethink the role of business in society.

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