Power Chats Podcast Episode #28: MIS Series Part 2 — The Voice of the Customer
About this episode
In this episode, Christine Martindale and guest Maria Salamanca discuss the Voice of the Customer and its significance in understanding customer needs through data.
Join us for Episode #28 of the Power Chats Podcast as we continue our Market Intelligence and Strategy (MIS) Series with guest Maria Salamanca, Senior Manager of MIS. Together, we unpack what the Voice of the Customer (VoC) truly means and why it matters—starting with a simple but powerful question: What exactly is the “Voice of the Customer”? In this episode, we explore how Mitsubishi Power approaches customer understanding through measurable data. Our conversation covers: How we actually me...
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