Power Women Replay with Katie Biddle

About this episode

Katie Biddle shares her journey and insights on marketing and business growth in the trades industry.

In this episode of Power Women of the Trades, hosts Cassie and Heather chat with Katie Biddle of Call Dad. Katie shares her incredible journey from dropping out of college to becoming the Head of Marketing for a fast-growing HVAC company. The conversation dives into the unique challenges of scaling a business in the trades, including the struggle to delegate and the importance of a diverse marketing strategy. Katie provides an inside look at Dad University, her company's rigorous apprenticeship program, and how a focus on customer experience shapes their entire operation. This episode is a must-listen for anyone interested in leadership, growth, and building a strong brand in the trade industry.

People in this episode

Hosts: Cassie, Heather

Guest: Katie Biddle

Topics covered

• leadership
• marketing
• trades industry
• business growth
• apprenticeship programs

Keywords

• HVAC
• business challenges
• customer experience
• diverse marketing strategy
• scaling a business

Mentioned in this episode

Organizations: Call Dad, Dad University

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