Think Like a Marketer to Elevate Training
About this episode
This episode discusses how to enhance training by applying marketing strategies.
When done well, learning design grabs participants’ attention like a great marketing campaign and engages them emotionally and intellectually to make learning stick. That’s the premise of “Think Like a Marketer, Train Like an L&D Pro,” a book written by our guests Mike Taylor and Bianca Baumann. In this episode, you will learn how to elevate traditional training approaches with marketing tools such as learner personas, journey mapping, and content strategy that come toge...
People in this episode
Guests: Mike Taylor, Bianca Baumann
Topics covered
- learning design
- marketing tools
- training approaches
- learner personas
- journey mapping
- content strategy
Keywords
- learning design
- marketing
- training
- learner personas
- journey mapping
- content strategy
Mentioned in this episode
Books & works: Think Like a Marketer, Train Like an L&D Pro
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