Think Like a Marketer to Elevate Training

About this episode

This episode discusses how to enhance training by applying marketing strategies.

When done well, learning design grabs participants’ attention like a great marketing campaign and engages them emotionally and intellectually to make learning stick. That’s the premise of “Think Like a Marketer, Train Like an L&D Pro,” a book written by our guests Mike Taylor and Bianca Baumann. In this episode, you will learn how to elevate traditional training approaches with marketing tools such as learner personas, journey mapping, and content strategy that come toge...

People in this episode

Guests: Mike Taylor, Bianca Baumann

Topics covered

• learning design
• marketing tools
• training approaches
• learner personas
• journey mapping
• content strategy

Keywords

• learning design
• marketing
• training
• learner personas
• journey mapping
• content strategy

Mentioned in this episode

Books & works: Think Like a Marketer, Train Like an L&D Pro

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