How He Built a 2.5M-Follower Media Machine with Chris Koerner (#420)
About this episode
Chris Powers interviews Chris Koerner about his success in media and his unique experiences as a missionary.
In this episode, Chris Powers sits down with Chris Koerner, a serial entrepreneur and host of The Koerner Office, one of the fastest-growing business podcasts in the world. Koerner has gone all-in on media: 1.4M on Instagram, a 270k newsletter, and a YouTube channel he grew to 600k subscribers in a year. They get into how he cracked short-form, why he thinks attention is the only moat left once AI makes any business easy to build, and the filters he uses to decide what's actually worth starting. Then they go somewhere completely different. They talk in great detail about his experience as a missionary for the LDS Church. Koerner spent two years in Hungary, knocked on roughly 25,000 doors as a self-described introvert, and discusses the skills it taught him that made him a better businessman. Timestamps(00:00) Intro(01:08) From Mobile Home Parks Tweeter to Business Media Juggernaut(09:38) Why Audio Builds More Loyal Followers Than Anything Else(12:21) Facebook's Hidden Creator Payouts and Getting Shut Down Overnight(17:11) The Two-Pizza Company: Building a Lean Content Machine(23:36) From Impulse to Publication: How Content Moves Through the Factory(28:13) The YouTube Split That…
People in this episode
Host: Chris Powers
Guest: Chris Koerner
Topics covered
- media growth
- entrepreneurship
- content creation
- missionary experience
- business strategies
- social media
Keywords
- media machine
- business podcast
- short-form content
- AI in business
- LDS missionary
- social media growth
- entrepreneurial skills
Mentioned in this episode
Organizations: The Koerner Office
Places: Hungary, LDS Church
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