EP363 - The Campaign Looked Perfect — Until It Didn’t ft Veronika Höller

About this episode

Veronica Holler discusses her PPC journey, emphasizing the value of learning from mistakes and the supportive role of AI in marketing.

Veronica Holler shares her journey through PPC, the importance of embracing mistakes, and how AI tools should support human insight rather than replace it. Learn from real stories of errors, how to spot them early, and why authenticity and continuous learning are key in digital marketing. Key Topics: The importance of embracing mistakes in marketing How to spot and fix tracking and account structure errors The role of AI as a support tool, not a replacement The significance of unique messaging and local testing Lessons learned from early career mistakes Chapters 00:00 Introduction to Veronica Holler 04:08 The Mistake That Cost Revenue 12:06 Learning from Early Career Mistakes 19:43 Embracing Mistakes as Learning Opportunities 20:37 Embracing Failure as a Path to Growth 24:18 The Importance of Authenticity in Content Creation 25:39 Common Mistakes in Digital Marketing 29:35 The Role of AI in Marketing and Its Limitations 34:09 Understanding and Utilizing AI Tools Effectively 36:10 Navigating the Chaos of Digital Marketing 37:49 The Fast and Furious Journey of a PPC Career 45:17 Outro.mp3 resources The Search Singularity by Veronica Holler - https://www.amazon.com/dp/B09XYZ1234…

People in this episode

Host: Anu Adegbola

Guest: Veronica Holler

Topics covered

• embracing mistakes in marketing
• AI in digital marketing
• authenticity in content creation
• tracking and account structure errors
• continuous learning in PPC

Keywords

• PPC
• digital marketing
• AI tools
• mistakes
• authenticity
• tracking errors
• local testing
• continuous learning

Mentioned in this episode

Organizations: Kampix Conference, LinkedIn

Books & works: The Search Singularity

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