About this episode

Simran Harichand discusses how a €30,000 underspend mistake in PPC led to lessons in accountability and rebuilding client trust.

Explore how transparency and accountability can transform PPC campaigns and client relationships. Simran Harichand shares lessons from her experiences, including a major underspend mistake that ultimately strengthened client trust. Main Topics: Accountability and transparency in PPC Rebuilding client trust after budget overspend Foundational best practices in PPC Ethical and effective use of AI tools Communication and relationship building in advertising Chapters: 00:00 Welcome, introductions, and Simran's journey from Pakistan to UK paid media 04:17 A €30,000 underspend on a major B2B SaaS account 06:17 How a Target CPA change quietly tanked spend 08:42 Owning the mistake and facing the client 10:11 Rebuilding trust after a costly PPC error 12:30 Why underspending can create serious business problems 16:48 Breaking into PPC, internships, and hiring junior talent 20:27 Why brilliant basics matter more than shiny tactics 25:03 Advice for marketers who discover a major mistake 26:27 Building client relationships before things go wrong 28:46 The worst GA4 and conversion tracking mistakes in account audits 33:20 AI Max, Performance Max, and testing new Google features 37:54 Where…

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