Ep. 29 - Powerless to Powerful: Law Marketing that Works

About this episode

Monica May Dunn and Gary Johnson discuss effective law marketing strategies to attract ideal clients and build a successful legal practice.

In this episode of Practical and Positive Leadership , Monica May Dunn sits down with Gary Johnson for a powerful conversation on what it really takes to market a law firm with intention, clarity, and results. From redefining what “marketing” actually means for attorneys, to breaking down the mindset shifts required to attract ideal clients, Gary shares a practical, no-fluff approach to building a thriving legal practice. He and Monica dive into: How to attract the right clients — not just more clients The biggest marketing mistakes attorneys make (and how to avoid them) Practical strategies to build trust, credibility, and authority in your market How to create sustainable growth without feeling salesy or inauthentic 🎧 Tune in for actionable insights on law firm marketing that actually works — and how to move from powerless to powerful in growing your practice.

People in this episode

Host: Monica May Dunn

Guest: Gary Johnson

Topics covered

• law marketing
• client attraction
• marketing mistakes
• trust building
• sustainable growth

Keywords

• law marketing
• client attraction
• marketing strategies
• trust
• credibility
• sustainable growth
• legal practice

Mentioned in this episode

Organizations: law firm

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