About this episode

Corey Martin discusses the integration of influencer marketing with earned media in the evolving media landscape.

Welcome Corey Martin to PRactically Speaking Houston – the official podcast of the Houston PRSA Chapter. Corey has spent over 25 years contributing to powerful integrated earned communications programs – connecting influencer marketing with earned media to effectively take advantage of an ever-changing media landscape. Press + media influencers as well as social + cultural influencers create a media dynamic that requires a cohesive strategy and as Managing Director of Media & Influence at...

People in this episode

Host: Veronica V. Sopher

Guest: Corey Martin

Topics covered

• influencer marketing
• earned media
• media strategy
• communications
• media landscape

Keywords

• influencer marketing
• earned communications
• media strategy
• media influencers
• cultural influencers

Mentioned in this episode

Organizations: Houston PRSA Chapter

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