Why B2B Sales Coaching Fails Without This Mindset Shift

About this episode

In this episode, Rory and Scott Roy discuss the importance of mindset shifts in B2B sales coaching and the role of trust in driving sales success.

How do you earn trust and drive sales success today? In this episode of Predictable B2B Success, Rory reunites with Scott Roy, co-founder of Whitten & Roy Partnership, to explore actionable strategies for building authentic relationships and empowering sales teams. The episode delves into Roy's discipline, mindset, and childhood influences, emphasizing why genuine care, active listening, and vulnerability are not just soft skills but essential tools for achieving measurable sales performance and driving organizational transformation. If you want practical guidance on building lasting business relationships, inspiring executive growth, and leveraging the human side of sales, this episode is for you. Scott Roy goes beyond strategy, sharing science-backed insights and real stories from London boardrooms to rural Africa to help you build trust and spark transformation. Whether you lead teams, manage sales pipelines, or want proven methods to strengthen business trust, you’ll find clear, actionable lessons throughout the conversation. Let’s dive in. Some topics we explore in this episode include: Establishing Trust and Credibility : How Scott Roy and his partner built credibility…

People in this episode

Host: Rory

Guest: Scott Roy

Topics covered

• B2B sales coaching
• trust building
• sales success
• authentic relationships
• mindset shift
• active listening
• vulnerability in sales

Keywords

• sales coaching
• trust
• sales teams
• authenticity
• decision intelligence
• business relationships
• executive growth

Mentioned in this episode

Organizations: Whitten & Roy Partnership

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