EP 153 - Competitive Research Tools with Ran Erez
From Product for Product Management by Matt Green & Moshe Mikanovsky
April 29, 2026 · 50 min
About this episode
Ran Erez discusses competitive intelligence tools and tactics for product managers.
On this episode of the Product for Product Podcast, we’re joined by Ran Erez, product leader, podcaster, and founder of Re.focus, for a highly practical episode on competitive intelligence tools and tactics for product managers.With over a decade in B2B, B2C, and cyber (including three years on the mobile pod at monday.com), Ran has seen the same pattern repeat: teams either copy competitors blindly or ignore them entirely. He argues there’s a better way, treating competitors as a massive time‑saver for validation and strategy, without letting them drive your roadmap. Join Matt and Moshe as they explore with Ran: How Ran went from QA manager in cyber to owning product and driving millions in sales The biggest mistakes PMs make with competition: copying feature lists, believing marketing at face value, and doing “one‑and‑done” competitive intelligence Why focusing only on direct “budget competitors” misses the real job‑to‑be‑done The Competitive Intelligence Pyramid: Feature level – how others solve the same problem Product capabilities – pros/cons at whole‑product level Messaging – how value is communicated and evolves Product strategy – what bets they’re making Company strategy…
People in this episode
Hosts: Matt Green, Moshe Mikanovsky
Guest: Ran Erez
Topics covered
- competitive intelligence
- product management
- B2B
- B2C
- cybersecurity
- product strategy
- user research
Keywords
- competitive research
- product management
- B2B
- B2C
- cybersecurity
- user research
- product strategy
- feature comparison
Mentioned in this episode
Organizations: monday.com, Re.focus
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