EP 156 - Stop Wasting Research with Jake Burghardt

About this episode

Jacob Burghardt discusses how to maximize the impact of customer research in product management.

This time we’re diving into a problem almost every product team has felt but rarely names: all the customer research you’ve already done… and then quietly forgotten. In this episode, Jacob Burghardt joins Matt and Moshe to talk about his new book Stop Wasting Research: Maximize the Product Impact of Your Organization's Customer Insights and how to turn research from a one‑off activity into a real product asset. Drawing on his path from early dot‑com research and UX work through consulting and a principal PM role at Amazon, Jacob shares why teams keep re‑running the same studies, ignoring past insights, and treating “research” as a meeting on the calendar instead of an input into every major decision. His book offers a big‑tent definition of research, which includes UX, market, data science, CS insights, and more, and a practical playbook for making all of it usable, visible, and integrated into product work. Join Matt and Moshe as they explore with Jacob: How he moved from hands‑on research and design into product management, and why he stayed obsessed with the problem space What “research” really includes today (far beyond user interviews or dashboards) Why so much research gets…

People in this episode

Hosts: Matt Green, Moshe Mikanovsky

Guest: Jacob Burghardt

Topics covered

• customer research
• product management
• insights integration
• UX
• data science
• stakeholder engagement

Keywords

• customer insights
• research waste
• product asset
• stakeholder motivation
• planning integration

Mentioned in this episode

Organizations: Amazon

Books & works: Stop Wasting Research: Maximize the Product Impact of Your Organization's Customer Insights

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