174 - Turning Crises into Coverage: The Role of Artificial Intelligence in Modern Public Relations with Craig Harris

About this episode

Thomas Watkins interviews Craig Harris about the impact of AI on public relations and crisis management.

In this episode of Product Led Growth Leaders, host Thomas Watkins interviews Craig Harris, Founder and CEO of Lookatmedia. They explore how AI is transforming public relations, making effective media outreach accessible to organizations of all sizes. Craig explains the challenges of traditional PR, the importance of ethical AI, and how Lookatmedia’s platform personalizes press releases and streamlines crisis management. The conversation also covers Craig’s career journey, the value of meanin...

People in this episode

Host: Thomas Watkins

Guest: Craig Harris

Topics covered

• Artificial Intelligence
• Public Relations
• Crisis Management
• Media Outreach
• Ethical AI

Keywords

• AI
• public relations
• media outreach
• crisis management
• ethical AI
• press releases

Mentioned in this episode

Organizations: Lookatmedia

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