About this episode

Doug Kimball discusses strategies for effectively communicating complex technology in product marketing.

You've built something technically brilliant, but when you try to explain it, eyes glaze over. Sound familiar? In this episode, Nitin Kartik sits down with Doug Kimball, global product and marketing executive, to tackle one of product marketing's oldest challenges: making complex technology mean something to the people who buy it. Doug shares a candid case study from his time at a semantic knowledge graph company, where he introduced the now-classic "so what, why, who cares" framework to drag messaging out of the weeds and into the boardroom.

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