When your ICP is wrong and nobody's said it out loud, with Chisom Anaesiuba
About this episode
Chisom Anaesiuba discusses the gaps in her company's Ideal Customer Profile and how she addressed them.
Most startups have an ICP on paper. Chisom Anaesiuba, a PMM with five years of experience, found that her company's understanding of that ICP had real gaps – ones that were quietly pulling sales and marketing in different directions. In this episode, she walks through how she diagnosed the problem, ran workshops to close it, and made the case to shift focus from SMEs to enterprise. She also covers Juicebox, her side project building practical tools for marketers.
More episodes of Product Marketing Maestros: Tales from the Front Lines
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- Marketing faith-based software to real people, with Nicole Wight, Ministry Brands
- Why your sales team ignores your collateral (and how to fix it), with Brittany Shulman, Expedia Group
- Beating the big brands: AI, speed, and smarter marketing, with Yasin Kheradmand, Stakemate
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