CPO Rising Series: Why Opportunity Cost Is Still the Only Thing That Matters

CPO Rising Series: Why Opportunity Cost Is Still the Only Thing That Matters

July 10, 2026 · 42 min

About this episode

Wyatt Jenkins discusses the importance of opportunity cost in product management and shares insights on product leadership.

What does a former touring DJ who accidentally built one of the internet's first MP3 stores have to say about product leadership? In this episode of the CPO Rising series hosted by Products That Count Resident CPO Renee Niemi, Intuit SVP of Product Wyatt Jenkins will be speaking on why managing opportunity cost is the heart and soul of product management, why the PM who doesn't make their engineering team twice as good shouldn't be there at all, and why the systems of record layer will survive the so-called SaaS apocalypse. He also shares how he uses Claude to become a deep vertical expert on a dog walk.

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