396: You’re Solving the Wrong Problem in Your Business — Here’s How to Fix It

396: You’re Solving the Wrong Problem in Your Business — Here’s How to Fix It

From Profit by Design by Dr. Sabrina Starling

April 9, 2026 · 25 min

About this episode

The episode discusses how business owners often misdiagnose their biggest challenges and emphasizes the importance of addressing root causes rather than surface-level problems.

What if the biggest problem in your business isn’t actually THE problem? If you’re working harder than ever to fix things: hiring, pushing sales, trying to get organized—but nothing is changing, you’re still the bottleneck. You’re doing what most smart, capable business owners do, but you aren’t getting ahead. Instead of reacting to surface-level problems, you need to address the root cause, and this clarity about the real issue is what changes everything. In this episode, Melissa Kay and Kaitlyn Beaver break down the following: why smart, capable business owners misdiagnose their biggest challenges; the difference between surface problems and root issues; why more effort isn’t creating better results; how to identify what will actually move the needle in your business; and the first step to getting out of the survival trap. Join us! Profit by Design is a Tap the Potential production. Show Highlights: Want to change everything, starting today? Take the Better Business, Better Life Assessment to get clarity on exactly what your business needs next! What is your business really costing you? Our holistic approach makes us different. The biggest Aha moments from our calls with…

People in this episode

Host: Dr. Sabrina Starling

Guests: Melissa Kay, Kaitlyn Beaver

Topics covered

  • business challenges
  • root cause analysis
  • entrepreneurship
  • business bottlenecks
  • effort vs results

Keywords

  • business problems
  • effort
  • results
  • survival trap
  • business assessment

Mentioned in this episode

Organizations: Profit by Design, Tap the Potential

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