376: Maternity Portraits: Pick a Lane & Prosper with Ethan Herrold
About this episode
Ethan Herrold discusses the benefits of specializing in maternity photography and how it has transformed his business.
I loved this conversation with Ethan Herrold because he is such a great example of what can happen when you finally stop trying to photograph everything and decide to become known for one thing. Ethan founded Colorado Maternity Photography in 2019 after years of photographing landscapes, commercial work, and editorial images. Today, he specializes in fine art maternity photography in Denver—and has built a premium business around it. In our conversation, we talk about: Why niching down can actually mean more opportunities—and more money How Ethan uses the built-in urgency of pregnancy to sell premium photography Why your ideal clients need to fall in love with your work before they worry about price How he handles being a male photographer in a mostly female industry The simple change to his inquiry form that increased his booking conversion by 20% I especially loved talking about the idea that choosing a niche doesn't mean giving up everything else you love. Sometimes it's simply about deciding what you want to be known for. If you've been trying to figure out your specialty—or wondering if specializing could help you build a more profitable photography business—I think Ethan's…
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