If Revenue Dropped 20% Tomorrow, Would You Survive? Ep. #523

If Revenue Dropped 20% Tomorrow, Would You Survive? Ep. #523

July 13, 2026 · 21 min

About this episode

John Pajak discusses how businesses can prepare for unexpected revenue drops and build resilience.

Every business owner hopes next season will be bigger than the last. But what if it isn't? What if the phone slows down? What if customers cut back on spending? What if you lose 20% of your revenue? Would your business survive, or would it expose weaknesses that have been there all along? In this episode, John Pajak explains why resilient businesses are built before hard times arrive and shares practical steps every green industry business owner can take to prepare for the unexpected. Episode Links : Apple Podcast Listeners- Copy and paste the links below into your browser. Upcoming Events : Lawn & Landscape Technology Conference (July 22–24, Scottsdale, AZ) : A hands-on event focused on AI, software, and systems to help you run a more efficient and profitable green industry business. Sign up and learn more: https://www.lltechconference.com/ Equip Expo (October 20–23, 2026, Louisville, KY): The largest trade show in the green industry, bringing together contractors, equipment manufacturers, and business leaders for four days of equipment demos, networking, and real-world strategies to help you grow and scale your business. Tickets are just $15.00 with promo code PAJAK through…

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