Stewardship Over Shortcuts: Kate Latts on Heaven Hill's Legacy

From Proof of Concept by Toby Blue | Chairman and Chief Operating Officer of The Tasting Alliance

June 24, 2026 · 53 min

About this episode

Kate Latts discusses the legacy of Heaven Hill and the importance of independence and patience in maintaining it.

Heaven Hill has stayed family-owned for almost 90 years — through a fire, a generational handoff, and a whiskey boom that swallowed up most of its peers. Co-President Kate Latts joins Toby Blue and Jason Rabinowitz to talk independence, patience, and what it takes to protect a legacy bigger than any one leader.

People in this episode

Hosts: Toby Blue, Jason Rabinowitz

Guest: Kate Latts

Topics covered

family-owned business
whiskey industry
legacy
independence
patience

Keywords

Heaven Hill
whiskey
family business
legacy
Kate Latts
Toby Blue
Jason Rabinowitz

Mentioned in this episode

Organizations: Heaven Hill

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