449 | Why Wholesale Customer Retention is Important Yet Often Overlooked with Katie Hunt
About this episode
This episode discusses the importance of customer retention in wholesale and how to effectively engage existing customers.
Did you know that it costs up to seven times more to acquire a new customer than it does to retain a current customer? Yes, seven times! We spend so much time, money and energy chasing new customers, new followers, new email subscribers, new stockists. And meanwhile, we have people who already bought from us, the ones who already know us and like us. They trust our brand and most of us are barely talking to them. So today we're going to fix that and talk about why customer retention is so important. Today's episode is brought to you by our Paper Camp program. Paper Camp is our wholesale coaching program where we teach you everything you need to know to build strong wholesale foundations. Over the course of 4 weeks, we tackle your product line, sales tools, and marketing plan, and we even talk about how to exhibit at trade shows if that's what you want to do. We start with your product line and go into everything from how often you should be releasing new products to ensuring that your numbers are sustainable for the wholesale market and their price for profit. Then we move into sales tools you must have for selling wholesale so you make a strong first impression with buyers like…
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More episodes of Proof to Product
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- Quick Hit: What Are Some of the Biggest Benefits of Exhibiting at Trade Shows?
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- 448 | How Many SKUs Should You Have with Katie Hunt
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- Quick Hit: What Does Your Brand Story Have to Do With Wholesale Success?
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