Quick Hit: Do I Need An Email List When I Mainly Communicate via Faire
From Proof to Product by Katie Hunt
April 23, 2026 · 6 min
About this episode
Katie Hunt revisits the importance of email lists for product brands in a digital communication landscape.
One pattern I've noticed time and time again after working with thousands of product brands across lots of different categories, is that while our products might be different or our tools and platforms might change, all of our core business foundations and fundamentals are not changing. And that's exactly why I wanted to share this short clip from the archive, something that I think is worth revisiting because the takeaways still hold true today. Maybe listening will spark an idea or help you take action on a decision that you've been sitting on. Really, the goal here is to help you take your next intentional step in business. That's what I want for you. Enjoy this clip! You can listen to the full episode with Jessica Totillo Coster of eCommerce Badassery here: http://prooftoproduct.com/394 Quick Links: Free Wholesale Audio Series Free Resources Library Free Email Marketing for Product Makers PTP LABS Paper Camp
People in this episode
Host: Katie Hunt
Guest: Jessica Totillo Coster
Topics covered
- email marketing
- business fundamentals
- product brands
- communication strategies
- entrepreneurship
Keywords
- email list
- Faire
- business foundations
- product brands
- communication
Mentioned in this episode
Organizations: eCommerce Badassery
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