'Hook Them, or Lose Them!'... #47 Toby Martin

'Hook Them, or Lose Them!'... #47 Toby Martin

February 18, 2026 · 54 min · Season 1 · Episode 47

About this episode

David Lindley interviews Toby Martin about the importance of video in modern estate agency and his transition to marketing consultancy.

In this episode of Property Porn Stars, David Lindley sits down with Toby Martin, Chief Content Officer at Unchained.Marketing, to unpack the real role of video in modern estate agency. Toby shares his journey from a 13 year career in lettings to stepping into the world of marketing consultancy, and explains why video is no longer optional for agents who want to win instructions. The conversation explores the concept of Google’s “messy middle”, why 70 percent of a client’s decision is made ...

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