About this episode

The episode discusses the long-term value of direct mail in lead generation and the importance of understanding marketing metrics.

Send us Fan Mail A seller calls back years after a mailer and it kicks off a bigger question: are you building a real pipeline, or are you feeding a short-term dopamine habit with “instant” leads? We get honest about pay per lead (PPL), PPC, and why “cheap” leads often mean the same seller blasted to everyone, slower follow-up, and worse conversion. The fix is not a magical channel. It’s knowing your numbers cold: cost per deal, average profit, speed to lead, and when to turn marketing dials ...

People in this episode

Host: Travis Wells

Topics covered

• direct mail
• lead generation
• marketing strategy
• real estate investing
• pipeline building

Keywords

• direct mail
• leads
• PPL
• PPC
• conversion rates
• marketing metrics
• cost per deal

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