Why Knowing Your Revenue Is Not Enough
About this episode
Julianna discusses the importance of understanding cash position beyond just revenue and offers tools for financial clarity.
Julianna explains why many founders feel cash is always tight even when revenue is strong and why a bank balance alone does not show the full picture. She clarifies the difference between revenue (what you earn), profit (what is left after expenses) and cash position (what is actually available after accounting for GST, tax, super, committed bills and timing of payments). She outlines a simple way to calculate cash position and create a 30-day view of money coming in and going out, noting that accurate, up-to-date books are essential. She also shares a free Cash Flow Confidence Calculator and invites listeners to a live 90-minute online workshop, Finish Strong, on Tuesday 23 June at 12:00 PM Sydney time, limited to 20 people for $49, with a VIP group planning session in July for those who register before Sunday 21 June. 00:00 Welcome Back Setup 01:26 Bank Balance Trap 03:16 Revenue Profit Cash 05:11 Define Cash Position 07:00 Calculate It Simply 09:26 Decisions With Confidence 11:23 Finish Strong Workshop 14:27 Final Recap Next Steps If you are listening to this podcast, chances are you are already on your way to exploring your numbers with a desire to understand and master your…
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