About this episode

Jeff Byers shares insights on building a trusted sports nutrition brand and the strategies that led to its success.

Jeff Byers turned a $1.8 million Department of Defense contract into a sports nutrition brand trusted by every NFL team, nearly every pro and college sports program in the country, and a long list of operators inside the world's most performance-driven environments, all while disrupting a $200 billion supplement industry where the average competitor is winning on hype and losing on quality. Now he is opening up the playbook on exactly how he did it. Charles and Jeff dig into the real mechanics of building a category-leading brand in a category where customers have learned to assume the worst, from the leadership rhythms that keep a fast-moving team aligned, to the three-strikes feedback system that turned company culture into a self-policing engine, to the supply chain standards that have cost Momentous seven figures in lost sales and bought them a reputation no competitor can match. Jeff lays out the three supplements that should anchor any stack, the brand-building flywheel that turned college sports dietitians into long-term distribution, and the specific habits that wreck more entrepreneurs' sleep than anything else. Together, they unpack why the cost of standing for…

People in this episode

Host: Charles Schwartz

Guest: Jeff Byers

Topics covered

• customer trust
• brand building
• entrepreneurship
• sports nutrition
• company culture
• supply chain management

Keywords

• customer trust
• sports nutrition
• brand building
• entrepreneurship
• company culture
• supply chain
• feedback system

Mentioned in this episode

Organizations: Department of Defense, Momentous, NFL, college sports, supplement industry

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