About this episode

In this episode, Sabrina Runbeck and Dr. Sarah Matt discuss the importance of commercialization in healthtech and how founders can create solutions that truly meet healthcare needs.

Building groundbreaking technology isn't enough to build a successful healthtech company.  𝐃𝐫. 𝐒𝐚𝐫𝐚𝐡 𝐌𝐚𝐭𝐭 has seen firsthand that the biggest barrier to innovation isn't creating better products. It's making sure those products solve the right problem, fit naturally into healthcare workflows, and reach the people who need them most. In this episode, Sabrina sits down with Dr. Matt, a general surgeon turned healthtech strategist. They explore why commercialization should begin long before product launch.  Together, they unpack how founders can build solutions that earn trust, improve healthcare access, and create lasting business value by designing around people Not just technology. Listen now and discover why commercialization is the true competitive advantage in healthtech. 𝗜𝗻 𝘁𝗵𝗶𝘀 𝗲𝗽𝗶𝘀𝗼𝗱𝗲, 𝘆𝗼𝘂’𝗹𝗹 𝗹𝗲𝗮𝗿𝗻: ✅ Why commercialization starts before the first line of code is written ✅ The difference between building impressive technology and building a scalable business ✅ How mapping the entire customer journey increases adoption across healthcare systems ✅ Why clinicians should be strategic partners—not just names on an advisory board ✅ The…

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