About this episode

The episode discusses burnout in physical therapy, exploring clinician needs and the impact of social media on clinic growth.

On this episode of PT Breakfast Club, Jimmy McKay, Tony Maritato, and Dave Kittle unpack one of the profession’s loudest conversations: burnout. But instead of stopping at “PTs are burned out,” they push into the more useful question: what are clinicians actually asking for when they say they want fewer patients? More time? A buffer between visits? Better systems? Less emotional carryover? A job that matches the version of the profession they thought they were entering? The crew also asks the dangerous dinner-party question: would you become a PT again? Tony and Dave both say yes, but with caveats. They’d understand market forces sooner, think differently about ownership, and build earlier. In the second half, the conversation pivots to social media, AI, and clinic growth. Tony shares how he’s using Meta AI, ChatGPT, and Gemini to analyze what is actually working across his content. Dave explains how TikTok is already creating real patient conversations for Concierge Pain Relief. Jimmy ties it together with a lesson from his talk to PT students in Colorado: Attention leads to trust. Trust leads to action. And the big takeaway for clinics? Stop trying to create “social media.”…

People in this episode

Host: Jimmy McKay

Guests: Tony Maritato, Dave Kittle

Topics covered

• burnout
• physical therapy
• social media
• AI
• clinic growth
• workplace satisfaction

Keywords

• burnout
• physical therapy
• social media
• AI
• clinic growth
• workplace dissatisfaction
• patient conversations

Mentioned in this episode

Organizations: Meta AI, ChatGPT, Gemini, TikTok

Places: Colorado

More episodes of PT Pintcast - Physical Therapy

• How Physical Therapists Can Turn Content Into Patients, Income and Opportunity · July 17, 2026 · 27 min
• Why Patients Quit PT After Visit 3 · July 9, 2026 · 59 min
• Why Most PT Ads Don’t Work · July 2, 2026 · 29 min
• Physical Therapists Need to Stop Selling Visits · June 24, 2026 · 1h 2m

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