Why PTs Are Underpaid (And What To Do About It)

Why PTs Are Underpaid (And What To Do About It)

From PT Pintcast - Physical Therapy by Jimmy McKay, PT, DPT | Physical Therapy Podcast

May 6, 2026 · 47 min

About this episode

The episode discusses the business model challenges faced by physical therapists and offers insights on how to improve their practices.

Most physical therapists don’t have a clinical problem — they have a business model problem. In this episode, Jimmy sits down with Courtney Morse to unpack what happens when you step away from traditional outpatient care and rethink how a PT clinic should operate. From burnout and stacked schedules to launching a cash-based practice out of a hair salon, this conversation shows what’s possible when PTs stop undervaluing their services. Courtney shares how mindset, pricing, and business structure play a bigger role in success than most clinicians realize. He also breaks down why so many PTs hesitate to start a practice — and what actually gets them moving. If you’re a clinic owner or thinking about becoming one, this episode gives you a clearer picture of what’s holding you back — and what to do next. GUEST LINKS • Courtney Morse • PT Biz SPONSORS SaRA Health — Increase revenue between visits with automated patient engagement ???? http://sarahealth.com EMPOWER EMR — Documentation built for PTs, not against them ???? https://empoweremr.com/ U.S. Physical Therapy — Growth, mentorship, and career pathways for PTs ???? https://usph.com/

People in this episode

Host: Jimmy McKay

Guest: Courtney Morse

Topics covered

  • business model
  • physical therapy
  • cash-based practice
  • clinic operations
  • pricing strategy
  • burnout
  • entrepreneurship

Keywords

  • physical therapy
  • underpaid
  • business model
  • cash-based practice
  • clinic owner
  • mindset
  • pricing
  • burnout

Sponsors

SaRA Health, EMPOWER EMR, U.S. Physical Therapy

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