
Why PTs Are Underpaid (And What To Do About It)
From PT Pintcast - Physical Therapy by Jimmy McKay, PT, DPT | Physical Therapy Podcast
May 6, 2026 · 47 min
About this episode
The episode discusses the business model challenges faced by physical therapists and offers insights on how to improve their practices.
Most physical therapists don’t have a clinical problem — they have a business model problem. In this episode, Jimmy sits down with Courtney Morse to unpack what happens when you step away from traditional outpatient care and rethink how a PT clinic should operate. From burnout and stacked schedules to launching a cash-based practice out of a hair salon, this conversation shows what’s possible when PTs stop undervaluing their services. Courtney shares how mindset, pricing, and business structure play a bigger role in success than most clinicians realize. He also breaks down why so many PTs hesitate to start a practice — and what actually gets them moving. If you’re a clinic owner or thinking about becoming one, this episode gives you a clearer picture of what’s holding you back — and what to do next. GUEST LINKS • Courtney Morse • PT Biz SPONSORS SaRA Health — Increase revenue between visits with automated patient engagement ???? http://sarahealth.com EMPOWER EMR — Documentation built for PTs, not against them ???? https://empoweremr.com/ U.S. Physical Therapy — Growth, mentorship, and career pathways for PTs ???? https://usph.com/
People in this episode
Host: Jimmy McKay
Guest: Courtney Morse
Topics covered
- business model
- physical therapy
- cash-based practice
- clinic operations
- pricing strategy
- burnout
- entrepreneurship
Keywords
- physical therapy
- underpaid
- business model
- cash-based practice
- clinic owner
- mindset
- pricing
- burnout
Sponsors
SaRA Health, EMPOWER EMR, U.S. Physical Therapy
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