About this episode

Robin Malone discusses the challenges healthcare brands face in showcasing patient stories due to privacy laws.

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! What happens when the most powerful marketing tool—customer testimonials—is restricted by privacy laws and personal boundaries? Robin Malone, CEO of RJ Communications, pulls back the curtain and shares with host Peter Woolfolk the unique challenges healthcare brands face when trying to showcase real patient stories. With nearly three decades of exp...

People in this episode

Host: Peter Woolfolk

Guest: Robin Malone

Topics covered

• patient advocacy
• healthcare marketing
• customer testimonials
• privacy laws
• branding challenges

Keywords

• healthcare
• patient stories
• marketing
• testimonials
• privacy

Mentioned in this episode

Organizations: RJ Communications

More episodes of Public Relations Review Podcast

• Your Marketing Drives Traffic But PR Builds Belief · May 11, 2026 · 24 min
• What Marketing Leaders Want From PR Agencies · April 6, 2026 · 31 min
• How Research Makes Your PR Pitch Stand Out · November 10, 2025 · 26 min
• Building Authentic Brands: Successful Strategies for Today's Digital Landscape · October 13, 2025 · 35 min
• Preparing for the Inevitable: Modern Communications Crisis · September 29, 2025 · 28 min
• Building Visibility: How "Featured" and "HARO" Are Revolutionizing PR · September 15, 2025 · 26 min

Explore listener stats, chart rankings, contacts and more on the Public Relations Review Podcast podcast page.