Episode 174: Glass Houses & Glass Ceilings: Mary Njoki on Building A PR Agency & The State of PR in Africa Report
About this episode
Mary Njoki discusses her journey in building Glass House PR and the insights from the 2026 State of PR in Africa Report.
81% of African PR professionals are using AI — but are they using it right? Mary Njoki breaks it down. In this episode of the Pure Digital Passion podcast, I sit down with Mary Njoki — Founder & CEO of Glass House PR — for a wide-ranging, hour-long conversation covering her founder journey, the story behind the 2026 State of PR in Africa Report, and what the findings really mean for the industry. Mary founded Glass House PR in 2012 at 23 years old, starting with a modem, a laptop, and a free website template. She finished high school at 16, discovered PR through volunteer work at a Nairobi youth community, and spent the first two years doing pro bono work before landing Facebook as a client in year three. Thirteen years later, Glass House PR is one of Africa's leading Pan-African communications agencies — and a couple of weeks ago released the 2026 State of PR in Africa Report, the most comprehensive and current examination of the African PR industry to date. We cover: The real story behind the 81.5% AI adoption figure (it's about depth, not just usage) The shift from SEO to GEO and why organizations with content cultures win the AI era The human premium and what it takes to…
People in this episode
Host: Moses Kemibaro
Guest: Mary Njoki
Topics covered
- AI in PR
- founder journey
- State of PR in Africa
- communications agencies
- Gen Z opportunity
- AI governance
Keywords
- AI adoption
- PR industry
- communications
- SEO to GEO
- owned media
- African data
Mentioned in this episode
Organizations: Glass House PR
Books & works: 2026 State of PR in Africa Report
Places: Africa, Nairobi
More episodes of Pure Digital Passion with Moses Kemibaro
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- Episode 173: The Bolt Kenya & Ipsos Gig Economy Report Launch Media Discussion Panel
- Episode 172: Actnable AI's Dharmendra Jain & Josiah Kimanzi Make African Research Faster, Smarter, & Actionable
- Episode 171: Building Kenya’s & Africa’s Technology Talent with Moringa’s CEO Nikki Germany
- Episode 170: A Conversation on AI, Cyber Risk & Digital Trust in Kenya & East Africa with Smartcomply’s Founder & CEO Gbemisola Osunrinde
- Episode 169: 30 Years In Technology, Content, & Digital Marketing | The First Tech It From Me Podcast Episode
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