746 — Surviving the “Pupocalypse”: How Preservation Breeders Can Adapt and Thrive in a Slow Market
About this episode
Laura Reeves and Dr. Marty Greer discuss the challenges faced by preservation breeders in the post-COVID pet industry landscape.
Surviving the "Pupocalypse": How Preservation Breeders Can Adapt and Thrive in a Slow Market Host Laura Reeves and Dr. Marty Greer dive deep into the sobering post-COVID "puppy bust" data, exploring how corporate veterinary pricing is pricing out everyday owners and sharing crucial survival strategies for both pet owners and preservation breeders. The post-COVID landscape has brought a dramatic shift to the canine world, colloquially dubbed the "pupocalypse" or "puppy bust." With new puppy veterinary visits down to just 62% of pre-COVID levels, the pet industry is facing a massive contraction. From skyrocketing veterinary costs driven by corporate consolidation to shifting economic realities for younger generations, pet ownership is at risk of becoming an exclusive privilege of the elite, reminiscent of the 1800s. Laura and Dr. Marty discuss how we got here, how to keep veterinary care affordable, the limits of telehealth for pets and how breeders need to change their own habits to survive this economic downturn. The Reality of the "Puppy Bust" The Shocking Data: New puppy vet visits have declined for four consecutive years, sitting at 40% lower than they were in 2019 . This…
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