Purpose is the New Tech with Balaji Ganapathy
From Purpose 360 with Carol Cone by TruStory FM
May 19, 2026 · 36 min · Episode 225
About this episode
Balaji Ganapathy discusses the role of purpose as a driver of innovation and growth, sharing insights from his extensive experience in leading purpose-driven initiatives.
Balaji Ganapathy returns to Purpose 360 as a leader with decades of experience shaping one of the world’s most purpose-driven organizations and a renewed vision for what comes next. Longtime listeners will recognize his journey from building impact at Tata Consultancy Services to scaling global social initiatives. Now, he is launching his own venture, Social Positive. But throughout his career, one throughline remains: purpose is not a side effort. It plays the same role technology once did, serving as the ultimate driver of innovation, growth, and long-term relevance. We invited Balaji to share the insights he’s gained from more than two decades of leading purpose at scale, and to unpack what it truly takes to turn intention into impact. He challenges leaders to rethink purpose as a growth engine while outlining the four critical gaps holding back progress today: from misaligned funding and execution challenges to measurement limitations and barriers to scaling proven solutions. He also introduces Social Positive’s approach, including a practitioner-led community, data-driven insights, and an AI-enabled decision tool, all designed to help leaders better align resources…
People in this episode
Guest: Balaji Ganapathy
Topics covered
- purpose-driven organizations
- social initiatives
- innovation
- growth
- AI in social impact
- leadership
- measurement challenges
Keywords
- purpose
- innovation
- social impact
- leadership
- AI
- measurement
- growth engine
Mentioned in this episode
Organizations: Tata Consultancy Services, Social Positive
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