COAST: A Business Strategy When Life Comes First

COAST: A Business Strategy When Life Comes First

From Pursuing Private Practice by Jennifer McGurk

August 5, 2025 · 23 min · Season 3 · Episode 18

About this episode

This episode discusses the COAST stage of business, emphasizing the importance of coasting as a strategic phase for business owners, particularly during personal life events.

Welcome to the Pursuing Private Practice podcast! Join Jennifer McGurk, CEO of Pursuing Private Practice, and team member Courtney Vickery, CEO of Declet Designs, to talk about the COAST stage of business. Join them to discuss the importance of coasting as a business owner, how it can be a strategic and intentional phase, and the benefits it brings to personal and professional life. When you're a business owner, the need to COAST can come up at any time, sometimes planned, and sometimes unplanned. Whether you think you'll be coasting anytime soon or not, this episode will leave you feeling confident when it's your time to COAST. COAST Stage of Business: Coasting is defined as an intentional phase in business, often necessary during personal life events. Boundaries and Self-Care in the COAST Stage: Emphasizes the importance of evolving boundaries and prioritizing self-care during coasting. Personal Development and Self-Understanding: Business ownership offers opportunities for personal growth and understanding one's strengths and weaknesses. Saying No and Identity as a Business Owner: Discusses the power of saying no and balancing personal identity with business responsibilities…

People in this episode

Host: Jennifer McGurk

Guest: Courtney Vickery

Topics covered

  • business strategy
  • self-care
  • personal development
  • motherhood
  • coasting in business

Keywords

  • coasting
  • business ownership
  • self-care
  • boundaries
  • personal growth
  • motherhood
  • strategic planning

Mentioned in this episode

Organizations: Pursuing Private Practice, Declet Designs

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