GROW: What It Really Takes to Get Fully Booked on Your Terms

GROW: What It Really Takes to Get Fully Booked on Your Terms

From Pursuing Private Practice by Jennifer McGurk

July 22, 2025 · 29 min · Season 3 · Episode 16

About this episode

This episode discusses the GROW stage of business, focusing on strategies to get fully booked on your terms while effectively serving clients.

Welcome to the Pursuing Private Practice podcast! Join Jennifer McGurk, CEO of Pursuing Private Practice, and team member Courtney Vickery, CEO of Declet Designs, to talk about the GROW stage of business. This is a stage where you'll focus on expanding your reach, refining your marketing strategies, and implementing new systems, all while continuing to serve your clients effectively. This stage of business is all about getting fully booked but on your terms. In this episode, Jennifer walks you through the ups and downs and practical advice for marketing, finances, and much more. Whether you're looking to refine your current practice or considering launching new offers, this episode is packed with insights and advice to help you grow sustainably. GROW Stage of Business: Transitioning from the start stage, the GROW stage involves defining "fully booked" and personalizing business goals with systems and strategies. Challenges and Considerations: Key challenges include understanding finances, setting boundaries, and implementing effective marketing strategies. Launching New Offers: Business owners are encouraged to refine current offers and consider audience size before launching new…

People in this episode

Host: Jennifer McGurk

Guest: Courtney Vickery

Topics covered

  • business growth
  • marketing strategies
  • client management
  • sustainable practices
  • entrepreneurship

Keywords

  • fully booked
  • marketing
  • business strategies
  • client services
  • sustainability

Mentioned in this episode

Organizations: Pursuing Private Practice, Declet Designs

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