Subaru's Lesbian Ad Campaign

Subaru's Lesbian Ad Campaign

From Queer as Fact by Queer as Fact

April 15, 2026 · 24 min · Episode 189

About this episode

This episode explores the stereotype of lesbians loving Subarus and the company's marketing efforts to embrace this image.

Today's episode is a nice light-hearted look at something near and dear to many sapphic hearts - Subaru! We take a look at WHY lesbians loving Subarus is such a stereotype, what the car company did to encourage this, and laugh at some pretty saucy innuendos. This episode was originally released on our Patreon in 2024. Check out our website, where you can find our sources, as well as everything there is to know about Queer as Fact. If you enjoy our content, consider supporting us on Patreon, checking out our merch, and following us on Instagram, Tumblr and Bluesky. [Image: A black and white Subaru ad featuring the caption "Loves Camping, dogs and long-term commitment. Too bad it's only a car"]

People in this episode

Host: Queer as Fact

Topics covered

  • lesbian culture
  • advertising
  • car stereotypes
  • Subaru
  • LGBTQ+ representation

Keywords

  • Subaru
  • lesbian ad campaign
  • sapphic
  • stereotypes
  • LGBTQ+ marketing

Mentioned in this episode

Organizations: Subaru

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