Deliveries, automation, and the gateway drug to electrification with BIG JOE

Deliveries, automation, and the gateway drug to electrification with BIG JOE

July 22, 2026 · 13 min

About this episode

The episode discusses the impact of electric forklifts on the industry with insights from Big Joe's CMO, Martin Boyd.

Full autonomy, big delivery numbers, and a push towards electrification that's moving global markets? We must be talking about electric forklifts! On today's uplifting episode of Quick Charge , we've got Big Joe CMO Martin Boyd here to walk us through some of the ways these battery powered equipment assets are making all our lives better. Forklifts might not be the first vehicles that come to mind when you think about EVs, but they may be one of the industry's biggest success stories. Electric forklifts are quieter, smoother, and produce zero tailpipe emissions, making them ideal for warehouses, factories, and other indoor spaces where diesel or propane exhaust simply isn't an option. One of the leading voices in that space is Big Joe, who specialize in both electric forklifts and trainable, autonomous material handling solutions that promise lower costs, more efficient operations, and increased safety. Forklift Links Big Joe Forklifts Sodium-ion batteries put to the test in Komatsu pilot program E-quipment highlight: Kalmar li-ion Super Heavy electric forklifts AUSA adds new, rough terrain electric forklift to its line of construction EVs Prefer listening to your podcasts…

People in this episode

Guest: Martin Boyd

Topics covered

Mentioned in this episode

Organizations: Big Joe, Komatsu, AUSA

Products: electric forklifts, Sodium-ion batteries, Kalmar li-ion Super Heavy electric forklifts

More episodes of Quick Charge

Explore listener stats, chart rankings, contacts and more on the Quick Charge podcast page.