Field to Front Door – Episode 7 on peonies, social media, regenerative farming and finding value in what you grow

About this episode

The episode discusses peony farming, direct selling, regenerative practices, and the value of connecting with customers.

Today we’re back with Field to Front Door 🎙️ David, Martin and Wallace this time chatting right in the middle of peony season pressure, with everything starting to speed up very quickly on farm.   A big part of this episode was around direct selling and how different things become when you’re dealing with the customer yourself rather than supermarkets. We got into the reality of picking peonies at the right stage, managing subscriptions, handling labour pressure and trying to deliver quality at exactly the right moment. There was also a really interesting discussion around regenerative farming and soil biology, with Martin explaining everything from cover crops and reduced tillage through to microbes, seed treatments and why farming systems have changed so much over the last few decades. We also spoke a lot about social media and building value around what you produce. From apples and peonies through to grains and direct selling, the conversation kept coming back to the idea that farmers have more value in their products than they often realise if they can build trust and connect with people properly. Alongside all of that there were the usual stories and tangents, from…

People in this episode

Host: Wallace Currie

Guests: David, Martin

Topics covered

• peonies
• regenerative farming
• direct selling
• social media
• soil biology
• agroecology

Keywords

• peonies
• regenerative farming
• direct selling
• social media
• soil biology
• agroecology
• Chelsea Flower Show
• customer connection

Mentioned in this episode

Organizations: Chelsea Flower Show

Products: peonies, apples, grains

Places: Arran

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