R2Kast 423 – Olivia Skioch on content, career changes and coming into agriculture
About this episode
Olivia Skioch discusses her journey into agriculture and the importance of storytelling and communication in the industry.
Today I had Liv on the R2Kast 🎙️ She works in commercial content across the agricultural media space, creating campaigns, events and storytelling that connect farming with a wider audience. 🌾 We spoke about how she found her way into agriculture from outside the sector, starting with an English degree and teaching before moving into marketing and eventually into agricultural media. It was a really honest chat about trying different things, figuring out what works and what doesn’t, and how those decisions shape where you end up. 🍎 A big part of the conversation focused on content and communication. How stories are told in agriculture, the importance of asking questions, and why people coming in without a farming background can bring a different and valuable perspective to the industry. 🌍 We also chatted about confidence, networking and building a career without a set plan, and how sometimes just following what you enjoy can take you further than you expect. Enjoy! 🙂 Hosted on Acast. See acast.com/privacy for more information.
People in this episode
Host: Wallace Currie
Guest: Olivia Skioch
Topics covered
- agriculture
- content creation
- career changes
- storytelling
- communication
- networking
Keywords
- agriculture
- content
- career changes
- storytelling
- communication
- networking
- marketing
Mentioned in this episode
Organizations: R2Kast, agricultural media, Acast
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