152. How my content strategy was quietly killing my brand
About this episode
Mya Nichol discusses how her previous low-effort content strategy on Instagram was harming her brand and the changes she made to improve engagement and connection with her audience.
In today's episode, I get real about a hard truth I uncovered in my own content strategy: I'd been treating Instagram like a box to check rather than a relationship to build. After realizing my low-effort approach — quick B-roll clips, recycled podcast captions, and single expiring stories — was tanking my engagement, my follower count, and my connection to my audience, I made a deliberate shift toward more effort: daily face-to-camera talking reels, richer story content that invites real conversation, and simply showing up more like a person and less like a marketing machine. I trace this wake-up call back to a recent conference where, room after room, people recognized me from Instagram and told me how much my content meant to them — a reminder of the impact I'd been underestimating. Just two weeks into this new approach, I'm already seeing a wave of unsolicited praise from friends, clients, and followers, even though the metrics haven't dramatically changed yet. I share exactly what I changed (and what I didn't), my new daily story and reels habits, my Bought Back by AI content series, and my goal of hitting 300K followers by the end of July — while opening the floor for…
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