About this episode

Caitlin Copple discusses the complexities of public relations and the impact of AI on modern media.

Caitlin Copple is a former journalist and the Founder of Full Swing Public Relations, an Idaho-based, women- and LGBTQ-owned agency. Full Swing helps underrecognized leaders, diverse founders, and professional services scale their visibility and impact. Caitlin’s work has elevated stories that have won major elections, passed state legislation, and landed clients in CNN, Forbes, Fast Company, TIME, and The New York Times. In this week’s episode, we lean into the messy, fascinating world of modern media. Our conversation with Caitlin ranges everywhere from the foundational basics—like what exactly is PR anyway?—to the ethical dilemmas of the industry, including the ultimate question: Is PR inherently evil? We also dive into the future of storytelling, looking at how AI is actively disrupting newsrooms and changing the way pitches land in an editor's inbox. If you’ve ever wondered how to cut through the noise and finally be seen in a world full of so many competing interests, this is the masterclass you’ve been waiting for.

People in this episode

Guest: Caitlin Copple

Topics covered

• public relations
• media ethics
• storytelling
• AI in journalism
• visibility for diverse founders

Keywords

• public relations
• media
• AI
• storytelling
• ethics
• visibility
• journalism

Mentioned in this episode

Organizations: Full Swing Public Relations, CNN, Forbes, Fast Company, TIME, The New York Times

Places: Idaho

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