103. What's ACTUALLY Selling Right Now? Lessons from Black Friday

103. What's ACTUALLY Selling Right Now? Lessons from Black Friday

December 3, 2025 · 21 min

About this episode

This episode analyzes the varying experiences of businesses during Black Friday 2025, focusing on what is currently selling and the importance of specificity and human connection in marketing.

Black Friday 2025 was... interesting. Some people crushed it. Others had their quietest year in ages. And if you're somewhere in between trying to figure out what just happened...this episode is for you. I'm breaking down exactly what's selling right now, what people experienced from both sides of Black Friday this year, and why specificity and human connection are the only things cutting through the noise anymore. Because spoiler alert: more AI-generated content is NOT the answer. If you're ...

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Host: Yael Bendahan

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