About this episode

The episode explores how pop culture phenomena, like the resurgence of 2000s music icons, can inform effective marketing strategies that impact emotional states.

The Backstreet Boys are everywhere. The Jonas Brothers brought out Jesse McCartney, JoJo, and Demi Lovato on tour. Hilary Duff is back. And grown adults with mortgages and probably some form of joint pain are screaming like it's 2006 in Claire's. Clearly, as a marketer, I couldn't just sit back and enjoy -- I had to figure out why it was working. And what I found is a marketing mechanism that literally changes people's emotional state — and you can use it whether your audience is into boy ban...

People in this episode

Host: Yael Bendahan

Topics covered

• marketing
• emotional state
• pop culture
• audience engagement
• music industry

Keywords

• marketing
• Backstreet Boys
• Hilary Duff
• emotional marketing
• audience engagement
• pop culture
• music marketing

Mentioned in this episode

Organizations: Backstreet Boys, Jonas Brothers

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