How to Build a Big Brand: Gen Z, Packaging & Influencer Marketing | Suyash Saraf | FO494 Raj Shamani

About this episode

In this episode, Raj Shamani interviews Suyash Saraf about building a brand in the context of Gen Z, packaging, and influencer marketing.

Guest Suggestion Form: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://forms.gle/bnaeY3FpoFU9ZjA47⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Disclaimer: This video is intended solely for educational purposes and opinions shared by the guest are his personal views. We do not intent to defame or harm any person/ brand/ product/ country/ profession mentioned in the video. Our goal is to provide information to help audience make informed choices. The media used in this video are solely for informational purposes and belongs to their respective owners. (00:00) - Intro (02:29) - Industries where products are rare (04:56) - Is there space in personal & beauty care? (07:07) - If he built a brand today, what would he do? (09:13) - One advantage & one disadvantage of Kolkata as a city (12:10) - Model to identify industry gaps (18:38) - Metrics to identify if a problem is for the larger audience (23:36) - Incident of visiting a company’s HQ to seal a deal (27:43) - What made him expand his business? (34:36) - How founders decide where to cut costs vs spend (40:33) - Does he read negative comments along with positive comments? (42:05) - ROI of premium packaging (46:00) - How to know if your product is ready to…

People in this episode

Host: Raj Shamani

Guest: Suyash Saraf

Topics covered

• branding
• Gen Z
• packaging
• influencer marketing
• business strategy

Keywords

• branding
• Gen Z
• packaging
• influencer marketing
• business strategy
• market insights
• product development

Mentioned in this episode

Organizations: Kolkata

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