It’s On You

It’s On You

April 25, 2026 · 2h 6m

About this episode

Ralph discusses corporate influence on societal issues with Professor Nicholas Chater and addresses the ongoing genocide in Gaza with Dr. Feroze Sidhwa.

Ralph welcomes Professor Nicholas Chater, co-author of “It's on You: How Corporations and Behavioral Scientists Have Convinced Us That We’re to Blame for Society's Deepest Problems.” Then, as most of the media turns its attention to Iran, we return to the ongoing genocide in Gaza and welcome back Dr. Feroze Sidhwa to break down his three-part series published in Zeteo called “The Truth About Gaza's Dead.” Nick Chater is Professor of Behavioural Science at Warwick Business School . He has written and co-written more than two hundred research papers and six books, including It’s on You: How Corporations and Behavioral Scientists Have Convinced Us That We’re to Blame for Society’s Deepest Problems (co-written with George Loewenstein). I was on a UK government committee as the representative of behavioural science for six years, where my role was (at least I understood my role to be) coming up with smart-aleck ideas about what individual nudges or bits of useful information we could give to the public—how that would help people reduce their carbon emissions. And I came away from that experience extremely chastened. Because almost all the interesting issues were nothing to do…

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