86. From Curiosity to Company: Building Covers & Co from the Ground up with Joseph Gardiner
About this episode
Joseph Gardiner discusses how curiosity led to the creation of Covers & Co and the challenges of entrepreneurship in agriculture.
In this episode, John Haskell welcomes back Joseph Gardiner to talk about how curiosity turned into a company. Joseph shares the story behind launching Covers & Co, what problem he saw in the marketplace, and how he moved from idea to action while still managing the demands of his farming operation. The conversation walks through the realities of starting something from scratch, including testing ideas, managing risk, navigating uncertainty, and staying disciplined when early traction is slow. Joseph explains how the same principles that guide good marketing and financial decision-making on the farm also apply when building a new business. This episode is a practical look at entrepreneurship in agriculture, and a reminder that opportunity often starts with asking better questions and being willing to follow through. Make sure to hit subscribe/follow so you never miss an episode! In this episode, we cover: How curiosity and problem-solving led to the launch of Covers & Co Identifying real market needs before investing time and capital Managing risk and uncertainty when starting a new venture Applying lessons from marketing and ranch management to a startup Balancing…
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