About this episode

Dave and Carol Perry share their journey of building a successful ranching operation from just 10 cows through hard work and financial discipline.

In the first episode of the new Ranchonomics Storytelling series, host John Haskell sits down with Dave and Carol Perry to share how they built a ranching operation from humble beginnings through decades of hard work, financial discipline, and persistence. Starting with just 10 cows and very little capital, the Perrys discuss the sacrifices, setbacks, and unconventional decisions that allowed them to gradually grow their business while staying focused on long-term sustainability and family goals. Throughout the conversation, Dave and Carol reflect on lessons learned from droughts, debt, injury, volatile cattle markets, and raising a family while building the ranch. They discuss the importance of cash flow planning, creative thinking, education, mentorship, and knowing your numbers, while emphasizing that success in ranching is still possible for those willing to commit fully to the lifestyle. More than anything, this episode is a story about resilience, sacrifice, faith, and building a life around purpose rather than comfort. Make sure to hit subscribe/follow so you never miss an episode! In this episode, we cover: How Dave and Carol built a ranching operation starting with just…

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