AI in the Bay: How Shop Owners Are Building Custom Bots That Actually Work

AI in the Bay: How Shop Owners Are Building Custom Bots That Actually Work

May 13, 2026 · 27 min · Episode 180

About this episode

Seth Thorson discusses how shop owners can effectively implement custom AI agents to enhance their operations.

AI isn’t replacing your team—but it might be the fastest way to multiply their time. In this episode, Seth Thorson shares how shop owners can move beyond the hype and start building custom AI agents that streamline HR, improve technician documentation, and elevate service writer performance.

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Guest: Seth Thorson

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