About this episode

This episode discusses the challenges coaches face in building a business and emphasizes the importance of learning business skills.

If you've ever wondered why coaching feels natural but marketing, networking, pricing, and getting clients feels like an uphill battle, this episode is for you. I don't think it's because you're bad at business. I think it's because nobody ever taught you how to build one. Most coaches have been coaching unofficially for years—in their churches, workplaces, communities, and families—long before they ever earned a coaching certification. Coaching isn't the new skill. The business of coaching is. In this episode, I share two stories from my years as a fitness coach that completely changed the way I think about business. One is about a business coach who walked into my gym and bluntly told me, "Your gym is weird." The other is about a client who couldn't hop because she simply hadn't done it in decades. Both stories reveal the same truth: we can't see our own blind spots, and we shouldn't expect ourselves to instinctively know skills we've never been taught. That's exactly what happens to so many coaches trying to build a business. If you're ready to stop guessing and build a coaching business that's designed around your strengths instead of someone else's formula, schedule a…

People in this episode

Host: Endotype™

Topics covered

• coaching
• business skills
• marketing
• networking
• client acquisition
• self-improvement

Keywords

• coaching business
• marketing
• networking
• pricing
• client acquisition
• business skills

Mentioned in this episode

Organizations: Endotype™

More episodes of Raving Coaches

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• Breaking Trust Is Costing You Clients · June 16, 2026 · 16 min

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